Among design studios, there seems to be a back-and-forth trend when it comes to the breadth of portfolio presentation. On one end is the curated, highly selective portfolio of 5-10 pieces deemed to be most representative (i.e. most salable)—see any number of the recent “single-serving” one page sites. On the other end is the nothing-to-hide approach, offering up nearly everything ever produced by a studio—see portfolios of several years ago, or Experimental Jetset’s incredible (and incredibly extensive) archive.
This redesigned site shares many similarities with those of the latter trend, but was conceptualized as something more permanent. In essence, it uses Ham’s enormous, 12-year body of work to its advantage. Instead of a straight chronological listing of projects, it uses their many common attributes (represented as tags—hardly a novel abstraction, but an easily understood one) as the basis of our system for navigating the site—a much more contextually meaningful way to browse the work. Everything is connected, allowing for a maximal amount of content that is tempered by a minimal and structured presentation.
